Experts confirm the importance of social media

Business leaders talk about social media potentials.

During a two day seminar on social media in Nairobi, experts, business owners and managers confirmed the importance of social media for business growth. The senior corporate managers had converged at Strathmore University in Nairobi for a two day forum to discuss the importance of social media.

As the world gets subjected to the trends of digitization and globalization, companies were urged to embrace the technological advancements in the ‘information superhighway’.

Echoing on the same, the 2013 Strategy Summit Program leader, Sunny Bindra talked on the importance of this new development saying that it is changing the world and revolutionizing the way we market as he urged companies to get more socially interactive. He added that every company is thinking of the best way to increase its product image how it can benefit economically and enjoy popularity for its services.

Addressing delegates on Tuesday at Strathmore University, Bindra suggested that companies need to make use of platforms offered by social media.

He said that social media has a lot of potential where companies and their employees can tap to market their products and services, interact with customers as well as popularize their products/services.

He called on government parastatals and ministries to make use of social media in promoting transparency, accountability and boost public service delivery.

Bindra advised them to dispel forces of resistance because the economic revolution cannot be stopped if the government’s wish is to serve people who have embraced the new technology especially the young people.

In attendance was businessman Chris Kirubi who echoed on the notable importance of social media saying that he believed that digitization has offered Africa an opportunity to grow and develop its economy. He added that digital is a driver opening Africa and with it, anything can happen.

He urged corporate firms to support each other especially through social media not only to benefit their companies but to boost the Kenyan economy at large.

Kenya is Africa’s second highest tweeting nation with 57 percent tweets done from mobile phones. There are 28 million mobile subscribers and 17.4 million Kenyans are Internet users. Some 1.6 million Kenyans are Facebook and Twitter users.

These statistics definitely show the importance and the potential in social media marketing for firms. You have the tools, you have the platform fly.

Your pick.

“Social media should not be ignored. It is changing the world again. Companies should think more socially and ensure interaction,” the 2013 Strategy Summit Program leader, Sunny Bindra.